The True Italian Taste project - funded and promoted by the Ministry of Economic Development and realised by Assocamerestero with the support of 9 Italian Chambers of Commerce in Chicago, Houston, Los Angeles, Miami, New York, Montréal, Toronto, Vancouver and Mexico City - is a major campaign to enhance the awareness of authentic Italian products in the USA, Canada and Mexico. True Italian Taste, which is part of a programme promoted by the Ministry of Economic Development under the name “The Extraordinary Italian Taste”, has the aim of:
Tell consumers all over the world about the benefits of true Italian products and the importance of the link between foods and the places they come from.
Help "foodies" choose and use authentic Italian ingredients, supporting both businesses and consumers.
Support Italian makers of certified, traditional and niche products who would like to be better known on international markets, and reinforce and expand business opportunities for companies already present on world markets.
To show how to take advantage of the healthy qualities of true Italian food, promoting organic products, new nutri-free food, dietary supplements, and all Italian-made products certified for certain ethnic categories (halal and kosher foods).