As part of the "Valorisation and promotion of authentic Italian agri-food products” initiative, the Italian Chamber of Commerce in Montreal, Canada organised the Wine and Travel Italy roadshow, an event for enthusiasts of good food and wine and gastronomic tourism. The press event was held over three sessions that were dedicated to the media (journalists, bloggers, radio and TV celebrities), sector operators and consumers. Representatives from important Italian wine cellars, consortiums for the protection of typical products and specialists in food and wine tourism also attended the event. “The Extraordinary Italian Taste” project was also present with its own information stand, providing guided tastings of authentic Italian products. The event was supported by an intensive social media campaign and a wide variety of highly valued authentic Italian products were presented to consumers, trade representatives and the press.