The highlight of this event, organised by the Italian Chamber of Commerce in Montreal, Canada as part of the “Valorisation and promotion of authentic Italian agri-food products” project, was the intrinsic link between wine and the territory. During the roadshow, Italian wine producers presented their products and met with local importers and distributors. 11 Italian wine cellars, from Emilia Romagna, Piedmont, Sardinia, Tuscany and the Veneto regions, presented their products at the Fine Art Museum, and each label featured a work of art by some of the most famous contemporary artists on show.