The Italian Chamber of Commerce of Ontario (ICCO) presented the first CENTITALIA event, a week of initiatives to promote Italian cuisine, PDO, PGI and various other designations that identify a product’s quality and uniqueness. CENTITALIA was held from 15-18 November at the new headquarters of the school of Culinary Arts at Centennial College in Toronto. A highly-equipped and innovative structure that hosted four visiting chefs from Italy: Chef Paolo Cacciani (Lazio); Chef Rocco Grisoni (Emilia Romagna); Chef Ugo Mura (Piedmont), and Michelin-starred chef Filippo Saporito (Tuscany). The event programme featured a discussion on Italian cooking, led by sector experts and local Chef/influencer Rob Gentile; two AICIG presentations for sales representatives on the theme of traceability, authenticity and the valorisation of authentic Italian products, and a series of workshops and masterclasses led by Italian chefs, who focused on typical dishes from their regions of origin. “CENTITALIA was a highly successful initiative, not only for its broad coverage by the press and social media but also because it promoted the needs of operators, restaurants, entrepreneurs and consumers, laying the foundation stone of an important and unique moment for the industry. “Toronto will be crowned the Canadian food hub”, commented Corrado Paina, Director of the Italian Chamber of Commerce of Ontario. The week of events closed with the Pentola d’Oro Award, the fourth ICCO gala for local, sector operators that have contributed to the valorisation of Italian cuisine in Ontario.