The Italian Chamber of Commerce in Mexico organised a promotional initiative for the 2016 Italy-Mexico Award, a gala evening for entrepreneurs that stand out for their significant contribution to reinforcing commercial relations between Italy and Mexico. The exhibition stand provided illustrative material on the Italian Sounding phenomenon and featured a showcase of Italian products (pasta, salsa, olive oil, balsamic vinegar, wine and ham), which were compared against some of the most widely distributed Italian Sounding products in Mexico, to show participants the qualitative and organoleptic differences between the products and explain the meaning of the various indication of origin labels.