The True Italian Taste project, promoted and funded by the Ministry of Economic Development, is coordinated by Assocamerestero, an association that brings together 77 Italian Chambers of Commerce in the world, a large network that proudly promotes our country at the global level.
Present in 54 countries, with 140 assistance points and 18,000 members, the Chambers of Commerce support the internationalisation of Italian companies, with an approach of open innovation and a powerful capacity to understand and analyse international markets. This is due to their strong roots in foreign countries and close ties with local business communities and institutions. Indeed, the Chamber of Commerce network has a strong propensity to work with the effectiveness and efficiency typical of a company, a necessary requirement for offering competitive services on the market.
To develop the True Italian Taste project we have involved ICCAs in the United States (Chicago, Houston, Los Angeles, Miami, and New York), Canada (Montreal, Toronto, and Vancouver), and Mexico (Mexico City).
True Italian Taste also provides for the involvement of other institutional partners: the Ministry of Agriculture, Food and Forestry, the Ministry of Foreign Affairs and International Cooperation, the Italian Trade Agency (ICE) and several foreign organisations.
In promoting all the activities and events included in the Italian programme, Assocamerestero also avails itself of the cooperation of AICIG (Italian Association of Geographical Indication Consortia) and Unioncamere (the Italian Union of Chambers of Commerce, Industry, Handicraft and Agriculture), as well as agriculture, food and wine industry associations, export consortia and fairs organising bodies.